OUR

Mission & Vision

Our Mission

Our mission is to provide a comprehensive and holistic approach to midlife women’s health, addressing their physical, mental, and emotional well-being through education, support, and empowerment. We aim to create a supportive community where women can connect, learn, and find the resources they need to navigate the unique challenges and opportunities that arise during the midlife years.

To educate and support women experiencing midlife transitions regarding making informed health decisions, advocating for themselves and prioritizing their health and wellness.

Create awareness and understanding on the issue of menopause, amongst women who are experiencing this phenomenon, through education, peer-to-peer support, activism and research.

Our Vision

To empower and support women going through midlife transitions while ensuring they thrive in all aspects of their health and well-being.

Our Objectives

  • Education and Awareness: To educate women who are going through midlife transitions about the changes they may experience during this phase of life, including hormonal shifts, menopause, and other common health concerns. We will provide accurate and up-to-date information through workshops, seminars, online resources, and community outreach programs.
  • Holistic Health Support: To provide a comprehensive and integrated approach to health, addressing not only physical health, but also mental and emotional well-being. We will offer a variety of wellness programs, including nutrition guidance, exercise classes, stress management techniques, and mental health support.
  • Community Building: To foster a supportive and inclusive community for women in midlife, where they can share their experiences, concerns, and triumphs. We will create opportunities for women to connect through support groups, networking events, mentoring programs, and social gatherings.
  • Empowerment and Advocacy: To empower women in midlife to take control of their health and make informed decisions. We will provide resources and tools to help women advocate for their health needs, navigate the healthcare system, and communicate effectively with healthcare providers. Additionally, we will advocate for policies and initiatives that support the unique needs of midlife women in healthcare and society.
  • Collaboration and Partnerships: To collaborate with healthcare providers, researchers, and community organizations to enhance the services and support available to midlife women. We will seek partnerships with medical professionals, academic institutions, and community organizations to ensure a multidisciplinary and evidence-based approach to midlife women’s health.
  • Innovation and Research: To stay updated with the latest scientific advancements and emerging trends in midlife women’s health. We will actively engage in research initiatives and promote innovation to develop new approaches, technologies, and interventions that improve the health outcomes and quality of life for midlife women.
  • Accessibility and Affordability: To ensure that our services and programs are accessible and affordable for all midlife women. We will provide a range of options, including free resources, sliding-scale fees, and scholarships, to ensure that financial limitations do not prevent women from accessing the support they need.
  • Cultural Sensitivity: To recognize and address the unique experiences and challenges faced by women going through midlife transitions from diverse backgrounds, including different ethnicities, cultures, and socioeconomic statuses. We will strive to create an inclusive environment that respects and appreciates the diversity of midlife women, and tailor our programs and services to meet their specific needs.
  • Long-Term Impact: To make a lasting impact on midlife women’s health and well-being. We will focus on creating sustainable change through evidence-based interventions, long-term support systems, and ongoing monitoring and evaluation of our programs. We will also collaborate with other organizations and stakeholders to amplify our impact and build a strong movement for midlife women’s health.

    We are guided by these objectives to inspire and empower women experiencing midlife transitions to embrace this stage of life with confidence, resilience, and good health, enabling them to lead fulfilling and vibrant lives.

Our Values

  • Trusted Partner: We educate and engage women by providing them with scientifically reviewed, evidence-based information that allows them to make informed health choices to live well and age well.
  • Independent Voice: Our reputational value to our stakeholders is in serving as the leading source of women’s health information, which we execute on through transparency in all relationships and collaborations.
  • Digital Excellence: Every day, we work to serve women by providing access to timely, inspiring and enduring online content.
  • Thought Leadership: Our ability to grow, innovate and shape the future of women’s health is to set the agenda and to share our knowledge with stakeholders.
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